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We hope to activate all Canadians to make changes in their own lives therefore creating a movement of change where people take ownership of the plastics they use. We will achieve this through a social impact campaign driven by ambassadors, alongside use of our film material for educational purposes in Schools and Universities and in collaborative projects with like-minded organisations also working to create awareness and drive change.
Through our ongoing campaign to pledge to “rethink” plastic, we will be a central location where all Canadians can come together and take action to end our acceptance of plastic as a risk-free, ‘disposable’ material of convenience and increasing demand for alternatives to single-use plastics.